Arcona is a pioneering project in the realm of augmented reality and metaverse, aiming to create a "Planetary Augmented Reality Space" where users can explore various digital landscapes. Launched in 2018, Arcona allows users to buy, sell, and trade virtual land on its platform, thus offering opportunities for play-to-earn experiences and real asset exchange. It's a unique platform that enables users to participate in a living digital world through community engagement and content creation.
The primary thrust of the Arcona platform is to empower individuals to own their digital space, deploy NFTs, and create inviting environments for virtual fun. The project promotes an interactive marketplace where users can engage in augmented reality adventures, gamified experiences, and various social events. This unique combination of real and virtual assets serves as a significant motivator for users looking to capitalize on the growing world of the metaverse.